I help service businesses build structured CRM and automation systems — so leads are handled properly, follow-ups happen without chasing, and your operations run even when you're offline.
This isn't a marketing problem.
It's a systems problem.
When the backend isn't structured, even great leads get mishandled. The fix isn't more tools — it's the right system, built properly, aligned to how your business actually operates.
I work with service-based and local businesses to design, implement, and refine their CRM and automation infrastructure — whether starting from scratch, migrating platforms, or bringing structure to something that's grown messy over time.
My focus is on alignment — making sure your pipelines, automations, and client journey actually reflect how your business operates, not how a software template assumes it does.
I don't stack features for the sake of it. I build clean, organized backends that improve response times, smooth client handoffs, and support steady growth — without unnecessary complexity.
From CRM infrastructure to AI agents — each piece is built to work together, not in isolation.
Pipelines, stages, custom fields, and contact structure configured from the ground up — or cleaned up if already in place.
Smart follow-up sequences through email, SMS, and internal notifications that respond instantly — without manual effort.
Conversion-focused funnel design structured so leads move through stages without unnecessary friction or drop-off.
Automated scheduling that removes back-and-forth, reduces no-shows, and keeps your calendar organized at all times.
AI agents that respond 24/7, qualify leads, answer questions, and support booking — so your business never goes offline.
Third-party tools, payment processors, and external platforms connected so every part of your stack communicates and operates as one cohesive system.
Real systems built across different platforms — demonstrating what proper implementation looks like in practice.
Complete CRM configured from scratch — pipeline architecture, contact stages, custom fields, and automated follow-up across email and SMS.
End-to-end booking flow from lead intake to confirmed appointment — automated reminders and no-show follow-up sequences included.
AI chat agent trained to qualify leads, answer common questions, and book appointments — without any human intervention required.
A structured automation system designed to manage the entire client lifecycle inside Asana — from lead follow-up and onboarding to project execution and post-project recommendations.
An automated system that scores incoming leads based on defined criteria, routes high-value opportunities to sales immediately, and keeps lower-priority leads organized for future engagement.
An AI-powered workflow that transforms raw content into multiple formats, then applies conditional logic to control what gets published — streamlining production while keeping review safeguards in place.
A batch-processing workflow that moves structured records between systems automatically — eliminating manual copy-paste work and ensuring consistent, accurate data transfer in a single run.
A Make.com scenario that retrieves transaction data from Xero via API, processes line items using iterator logic, formats the dataset into a structured CSV, and automatically attaches the report to the completed Asana task — with state reset after each run.
A Make.com automation that extracts Gmail attachments, submits them to Google Gemini AI for content analysis, generates descriptive filenames, stores renamed files in Drive, logs metadata in Sheets, and sends a summary notification after completion.
No unnecessary back-and-forth. You focus on your business — I handle the build.
Free, 30 minutes. We review your goals, current setup, and what needs to change.
You receive a clear scope based on your specific build — no generic packages.
Your system is built properly while you focus on running your business.
You learn how everything works — clear systems you fully understand.
Available for updates and refinements as your business grows and evolves.
Every engagement is scoped to what you actually need — not a one-size-fits-all package.
The investment depends on the scope and complexity of your build — whether that's a full CRM setup, a platform migration, or a complete backend overhaul including automations, funnels, and AI agents.
Ongoing monthly support is available for businesses that want continued system oversight, updates, and refinements as they grow.
This is a good fit if:
Not a fit for early-stage businesses that haven't yet validated their offer, or those looking for DIY training and templates.
If your backend feels messy, reactive, or disconnected — this is the right place to start. No pitch, no pressure.
Work With Me